How SEO increased organic traffic by over 400% in 15 months.

Kelleigh Stewart head shot

Stephen Krikelis

VP of Direct Marketing at Tentrr

+109%

Increase in Organic Impressions

+458%

Increase in Organic Traffic

+167%

Increase in Click Through Rate

The company

We create beautiful and fully-equipped campsites on private and public land with privacy and room to roam for a hassle-free outdoor adventure. Tentrr has been a client of NPAccel for 15 months.

The challenge

We knew that SEO is very important but had never invested any time or effort in it. PPC has been very helpful, but its impact is very temporary, whereas SEO has long-lasting value.

“We have experienced a 3X growth in overall business this year vs last and we owe a large part of it to the groundwork that NPAccel laid in the last 15 months.” – Stephen Krikelis

The results

Through implementing a carefully constructed SEO strategy, Tentrr saw steadily increasing growth in impressions, organic clicks and click through rate for 12 months and has since seen about 458% growth in organic clicks, which is continuing to grow.

NPAccel’s strategy helped us rank on several of our target keywords, resulting in more than 5X in both search impressions and clicks in one year” says Stephen.

“NPAccel helped us by first guiding us through all the various elements that affect SEO and by providing technical and content-based guidelines for us to implement. Beyond that, they also assisted in content creation as well as securing links on other websites for our most important content.” – Stephen Krikelis

What we did to achieve the goals

We provided content ideas and strategy, extensive keyword research, technical SEO and site speed audits, offsite content marketing & publishing, and regular consulting to build the momentum of increasing organic results.

Lessons learned

We learned that by carefully executing a well-constructed SEO strategy, increasingly improved organic results are achieved. It is also important to ensure that everything is useful to visitors that come to the website, so that user metrics improve, rankings improve and stay strong.

NPAccel are definitely experts in the SEO field and can help any business with every aspect of SEO. The bonus is that you get to work with knowledgeable and friendly staff who spend the time to learn your business. You’ll definitely feel they’re part of your team.”

– Stephen Krikelis, VP of Direct Marketing at Tentrr

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