Working with NPAccel has Generated Over 100% Growth in Organic Traffic for RetireWire

Greg Phelps head shot

With Greg Phelps

Owner of RetireWire

+ 826%

Increase in organic impressions

+ 166%

Increase in organic clicks

The company

RetireWire is a site that helps people retire with “massive money confidence” by squeezing every last dime out of their retirement finances. The client started with NPAccel in June 2019, and we’ve been working with them for 8 months to boost their clicks, impressions, and conversions.

The challenge

The retirement information market is highly saturated, and it would be difficult to rise above the noise of so many competitors. They needed a quality marketing agency to help them overtake the competition and begin to rank higher on the essential keywords, such as “Can I retire yet?”

The results

Initially we focused on two core pages for the client; the homepage and retirement software page.

Through onsite optimizations, fresh content, and improving domain authority, the homepage is on the first page of Google for the term “Can I retire yet” within the first two months. Over the next four months, with NPAccel’s help, clicks and impressions skyrocketed to triple-digit improvements.

We deployed a similar strategy for the retirement software page has improved vastly since the implementation of our SEO strategy. Through onsite optimizations, fresh content, and improving domain authority, the retirement software page is also now on the first page of Google for the term “retirement planning software”. In just two months, it has gone from position 101 to position 2.

Target Keyword: Can I Retire Yet, Page: https://retirewire.com

Target Keyword: retirement planning software, Page: https://retirewire.com/retirement-planning-software/

Lessons learned

One lesson we learned is how valuable great content is. Greg was right there in the trenches with us, constantly refreshing his content to make sure it would help his potential customers as best as possible. He is not afraid of long-form content and is extremely thorough.

I wasted my time with other “hacks” in the past who’ve done NOTHING for me. Within 6 months I’ve experienced some amazing results! Don’t waste your money on other firms, save yourself the heartache. Even if Neil Patel’s services cost more, you’ll get results! I’m now receiving highly qualified leads which is leading to revenue growth and expansion.“

– Greg Phelps, Owner of RetireWire

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