Strategic SEO Tweaks Boosted Organic Traffic by Over 50% for Parts Unseen

Stephen Velazquez Jr head shot

With Stephen Velazquez Jr

Owner of Parts Unseen

+ 50%

Increase in organic traffic in 2 months

+ 200%

Increase in Google impressions by the third month

The company

This Puerto Rico based tourism company offers highly personalized, safe tours that showcase the best parts of Vieques’ hidden treasures, the Parts Unseen!

The Parts Unseen has been with NPAccel for 3 months.

The challenge

The client knew he had to compete with the other local tourist businesses.  He needed some insight and direction on where to start with SEO, so he could start seeing an increase in organic traffic which would then lead to more leads for his business. His site was brand new and did not have a great organic online performance.

The results

We optimized their site, through keyword research, onsite optimizations and offsite content marketing, we got their organic impressions to increase by 200% and their organic traffic to go up by 50%. Stephen understood that SEO is a long term process and we were able to build a great SEO foundation for his website as well as help him understand SEO better on his own. By working together as partners we were able to start seeing immediate results after we had made the changes to his site. The site is still new but for certain keywords like, “vieques tours”, “things to do in vieques”, “mosquito bay tours” and “mosquito bay vieques tours”, we were able to get the ball rolling and got to start showing up in the search results. For “vieques tours” we saw rankings go from page 10+ to the middle of page 2!

This team has been instrumental in my efforts to be found in the endless sea that is the world wide web.” – Stephen

“These guys are AMAZING! Quick, knowledgeable, and most importantly, they listen to what you need and set forth to give you what you ask for and over deliver!” – Stephen

Lessons learned

We worked with Stephen to determine what was best for his website according to his industry, website and business goals. We also built into the plan that we would make changes based on new services that he would be offering in the next year or so.

Parker Wood was my account manager. He did an amazing job at informing me about the process of what will take place and he was able to accurately project the progress. He kept me in the loop of the progress, however insignificant it may have seemed. He also kept me well informed about the processes. All around, this was a very professional organization and knowledgeable about their craft. They were able to get me to be on a similar ranking as my competition. Granted, I ran out of marketing funds a bit prematurely so I wasn’t able to fund the team to continue putting forth efforts to increase my ranking and even so, the efforts they put forth STILL increased my ranking drastically! I will definitely be contacting this team again in the future when I have more marketing funds!”

-Stephen Velazquez Jr, Owner of Parts Unseen

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