We weren’t as visible on Google search as we’d hope to be and our website didn’t have much organic traffic. One of our objectives was, and still is, to keep/increase sales without increasing ads budget. We wanted to increase organic traffic, quality traffic that generates sales, as part of the infrastructure of our website.
A lot of consideration on what to do next and how to put SEO in mind along every action and update we do to our online store. We started thinking of products as ‘Keywords’ now. There are a lot, and a lot, of resources on SEO online and that made it confusing for us. With Neil Patel Accel, it was like drawing a roadmap, where the only thing that could happen when applying it, is to get ranked better.“