How our SEO strategy has taken Nova Color
 from less than 90k impressions a month to over 500k in a 12 month period. !

“We’ve seen steady organic growth month over month. Conversion rates and link clicks have seen upward growth as well.”

Jesus Marquez

Nova Color Paint

+489%

Organic Impressions

+148%

Organic Clicks to the Website

+165%

Ranking Keywords

The company

For over 57 years, Nova Color has been an integral part of the Los Angeles art scene working closely with artists to develop the perfect acrylic paint, texture and gel with uncompromising results.

Today they continue this legacy by sponsoring local artists and participating in collaborations. Even though their reach is now worldwide they never forget their roots and will continue to support this important community.

The challenge

The owners acquired Nova Color in 2021 and knew that they needed to overhaul the outdated website. They migrated the website to Shopify, and were aware that they needed to run an SEO campaign in parallel to their efforts to update the website.  

Having an old site with outdated copy was also a challenge and they needed to make sure that they wouldn’t lose any ranking and benefits that the site enjoyed due to its age.

The results

NPA was able to help quickly stabilize the anticipate drop in traffic that happens when you switch platforms, and sustain steady growth so the lost in ranks were minimized. In fact, the ranks increased through our year engagement and has seen steady growth month over month from organic traffic.

“Having followed Neil Patel for years we knew that his company would be the one to help us navigate through the SEO requirements for the site redesign.”

We’ve worked with other SEO agencies in the past but where most fail to deliver on promises, the team at NPA has definitely over delivered on everything they said they would do.”

Lessons learned

We learned that while some audiences may narrow our reach, they can perform much better when we tailored content specifically to them. We’ve seen incredible growth of organic traffic, as well as huge gains in keyword rankings. Content marketing has become an integral part of our strategy as it allows us to provide valuable information to users who come to trust the site as a resource and often convert into a valuable customer.

What we did to achieve the goals

We put together a tailored strategy targeting low hanging fruit keywords and pages which allowed us to gain traction. We consistently optimized product descriptions and added new content focused on long tail keywords that is aimed at some of Nova Color’s distinct audiences.

Would you recommend NPAccel to someone considering our services?

“We’ve worked with other SEO agencies in the past but where most fail to deliver on promises, the team at NPA has definitely over delivered on everything they said they would do. They have a unique hand-holding process that keeps you informed. Weekly reporting is always sent and they are always transparent on where they’re at, what they’re doing and if any issues arise, how they’re helping to resolve. We highly recommend working with NPA. ”

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