How SEO and Email boosted website traffic and performance in less than a year!

+ 416%

Unique Pageviews

+ 56%

Clicks

+ 300%

Conversions

The company

NEXGEN was established in 2004 as a result of the industry’s demand for a comprehensive asset management software solution. Existing systems were disconnected, departments completely segregated from one another.

NEXGEN Asset Management broke down those silos by providing a game-changing enterprise-wide software solution that integrates all of the functionalities of an industry-leading CMMS with cutting-edge EAM planning capabilities.

The challenge

We were launching a new brand and website and wanted to make sure that once our new site was launched that we had a good SEO strategy behind the new site to increase the number of “qualified” leads and demo requests coming through the site. We also wanted to focus more on Enterprise Asset Management as our main keyword but keep up searches with Computerized Maintenance Management System.

The results

Since March, we have implemented a strong SEO and Email campaign in order to reach more qualified clients, increase their SERP impressions, and retain their current customers. This has lead to a 416% increase in unique pageviews, a 207% increase in pageviews, and a 56% increase clicks Year over Year.

“The increase in qualified leads has been great. NP has been able to attract the right kind of searches with new keywords that has really pinpointed our target market.,”
says Joe.

Organic Traffic
NEXGEN has seen a substantial increase in organic traffic since working with NP Accel

Organic Growth on NP Accel Optimized Pages

Request a Demo Conversions

When we first started working with NEXGEN, they were not tracking demo results.
Since creating the conversion goal, we have seen huge results QoQ
Get a Demo Completions have risen 300% – with NEXGEN receiving more qualified leads

Email Marketing

NPA segmented and reactivated new and older leads with more content rich campaigns to begin with and followed up CTA driven campaigns.

“The increase in qualified leads has been great. NP has been able to attract the right kind of searches with new keywords that has really pinpointed our target market.”

Joe K, VP of Business Development & Marketing

NEXGEN Asset Management

Lessons learned

As we have moved through our strategy, we have learned that their blog is a very rich area that is driving a lot of traffic to the site and is a great place for forward momentum. We also found that focusing on non-branded keywords was incredibly strategic due to the high saturation in the industry. This allowed NEXGEN to become more authoritative in their niche topics while gaining a competitive advantage in the search results.

What we did to achieve the goals

As a team we collaborated to focus on adding more clarity to their site as a whole when displaying their offerings and services. We made sure to utilize the blogs to build more authority and increase visibility in search rankings. Finally, we relied on low-hanging fruit keywords to boost keyword rankings and gain better positioning on SERPS.

“We were scared we were going to be a small fish in a big pond. It’s exactly the opposite – NP treats us like we are their largest client. The attention to care and detail they bring it feels like they are part of your team and care just as much about our success as they do their own.”

Joe Klegseth , VP of Business Development & Marketing
NEXGEN Asset Management

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