How PPC increased conversions, transactions and revenue year over year.

Dario Luparello head shot

Eric Stromberg

Director of Poultry at Mann Lake

15.6%

Increased Conversion Rate

36.73%

Increased Transactions

77.82%

Increased Revenue

The company

We provide beekeeping equipment, and bees are responsible for one in every three bites of food we eat!

Mann Lake Ltd. is the leader in quality manufacturing, innovation, and customer service in the beekeeping industry. Whether you are just starting out in the world of beekeeping or run a full-scale, commercial beekeeping business, we have all of the top-of-the-line products and services you require. Mann Lake is at the forefront of the ever-changing beekeeping industry. Throughout the challenges that have arisen, Mann Lake has met them head-on to ensure the survival of the honeybee for all. Regardless of the number of hives you keep, we at Mann Lake have the same goal in mind as you… to keep this natural pollinator flourishing.

The challenge

Before Neil Patel, we were told our numbers and ads were performing well, but we didn’t feel the agency new how to grow it further. We wanted to find our ROAS ceiling.

The results

While decreasing ad spend cost by 12.78% year-over-year (February – May), we increased the conversion rate by 15.6%, transactions by 36.73% and revenue by 77.82%.

NPAccel identified which products generated the highest ROAS that were not getting enough attention. Overall, ROAS is up from year to year.” says Eric.

“What we did to achieve the goals was having NPAccel identify which products generated the highest ROAS that were not getting enough attention. Overall, ROAS is up from year to year.” – Eric Stromberg

What we did to achieve the goals

What we did to achieve the goals was having NPAccel identify which products generated the highest ROAS that were not getting enough attention. Overall, ROAS is up from year to year.

Lessons learned

Lessons learned is that we have been able to focus more on other parts of our business.

NPAccel’s team is the best of the best. We’ve enjoyed working with them and the results are evident.”

– Eric Stromberg, Director of Poultry at Mann Lake

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