How SEO boosted organic traffic by over 28,000% in a six month period.

Dario Luparello head shot

Alexx Leyva

Marketing Director at Infinity Software

+ 28,000%

Increase in Organic Impressions

+ 7,712%

Increase in Organic Traffic

35 to 335

Organic Visitors Per Month

The company

We build North America’s leading loan management software platform for short term alternative credit lenders. We’re part of the FinTech revolution and are changing the way people lend and borrow money.”

– Alexx Leyva, Marketing Director at Infinity Software

The challenge

We used to get all of our leads from trade shows and referrals but when covid shut all of that down we realized we needed to quickly build out our online presence if we wanted to keep growing like we were.

The results

NP helped us launch a brand new site and get it ranking for our key terms, get paid ads up and converting, launch a blog, fix all of our SEO, set up automated email follow-up, and even launch a recorded webinar for out platform.” says Alexx.


“We have more leads than we’ve ever had. We are one new customer short of our Q2 sales goal and we still have an entire month left to get them. This goal was a stretch so closing so many deals so quickly has been huge. NP has also helped us be reaffirmed as the leader in our space and the entire industry has taken note of the successful online presence that we have created so quickly.” – Alexx Leyva

What we did to achieve the goals

We worked with Infinity Software to help build their online presence from the bottom up. We helped them achieve their sales goals, which they considered lofty from the very start. We set the bar high and continue to help them build up their company and generate leads online. We spent time writing blogs and backlinking to important terms. The client started from scratch with a brand new site, and now ranks on page 1.

Lessons learned

We learned how to improve and optimize the customer experience and help users convert. We took time to understand our demographics and what terms and search queries helped convert users. We learned that a strategy of consistent articles mixed with backlinks would help us see so much success in our SEO campaign.

Neil Patel is the real deal and the only marketing agency that I know of that not only delivers results but goes above and beyond in every way. The people working with us are kind, professional, organized and extremely talented. We’ve learned a ton from them and are on track to hit our very ambitious growth goals thanks in large part to their work. If you believe in what you’re selling and need a way to get it in the hands of more people, then NP will be your secret weapon.”

– Alexx Leyva, Marketing Director at Infinity Software


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