How SEO has more than tripled Homeway’s organic traffic to their website.

Nick Disney head shot

Alex Lopez

CEO of Homeway Real Estate

+200%

Increase in Organic Impressions

+350%

Increase in Organic Traffic

17,794

Ranking Keywords in 12 months

The company

Homeway Real Estate was founded by CEO Alex Lopez in 2018. Since then, the Homeway team has been able to help over 500 families find homes in the Lehigh Valley, Stroudsburg, and Lancaster, PA.

We are especially grateful to have provided many people during the pandemic career opportunities in real estate during the COVID-19 pandemic. In the past year, Homeway has grown to four locations in the North East with offices in Allentown, Easton, Stroudsburg, and Lancaster with over 30 agents.

The challenge

As a growing company, we needed our website to drive sales and help build our brand in the Lehigh Valley, Stroudsburg and Lancaster areas.

We knew that strong SEO development would bring the traffic and leads to reach our business goals.

“Neil Patel not only helped create and implement a strategy but also informed and educated our marketing team to build on the improvements.” – Alex Lopez

The results

Since starting with Neil Patel back in July of 2020, we have seen our traffic to our website triple. This has definitely had an impact on our leads and helped us reach our goals with our website.”

– Alex Lopez, CEO of Homeway Real Estate

We’ve seen incredible growth of the site traffic, as well as huge gains in competitive keyword rankings. We’ve seen content marketing become a huge part of informing and attracting the right customer base.

What we did to achieve the goals

We worked consistently on all aspects of SEO month-over-month; we improved the site’s technical foundation, focused on competitive keywords for target pages, and assisted in refreshing old and writing new content to attract the right audience.

Lessons learned

We learned that it is very important to rank well for the right keywords, as they have tough competition. We’ve seen incredible growth of the site traffic, as well as huge gains in competitive keyword rankings.

We’ve seen content marketing become a huge part of informing and attracting the right customer base and will continue to strategically use content and on-page experience to encourage more lead conversions.

If you are a business that relies on traffic to your website for sales, Neil Patel Accel will create a plan, carry it out, and guide you along the way to reach your goals for your business.”

– Alex Lopez, CEO of Homeway Real Estate

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