Hobby Master’s Organic Traffic Increases by 817%!

Holly Welch head shot

With Holly Welch

Owner of Hobby Master

+ 853.4%

increase in organic impressions

+ 817.1%

increase in organic traffic

843

keywords on the 1st page of Google SERP

The company

Hobby Master has been in business for 40 years, we truly want to make the business a friendly place that provides the products our customer needs, ships orders quickly, and provides superior service.

In 2018 Holly Welch bought the business with several goals in mind, one of which was to provide meaningful work and support for her autistic son who attends a program for special needs adults in a program called Thrive. Hobby Master uses the Thrive program to assemble all of their mega coin flip packages and they do a great job and it helps to give them a sense of pride and worth to do work for a local business. It also gives Hobby Master great joy to hire special needs employees in their warehouse who put together coin and flip packages that go into various coin and currency bundles. Hobby Master’s biggest goal is to be the very best in providing the supplies you need to protect and display collections!

The challenge

We had a need to grow our visibility and online presence. We did a lot of business on Amazon and we were well aware that Amazon could shut our business down at any time because of the lack of sales on our website.

We had never done SEO before and were too busy to take time to do it ourselves.

The results

NPAccel has been able to accomplish a lot for our business, and we couldn’t be happier with the results. I have received so many tips and insights which has helped our business tremendously. My decision to join with NP was the best one I have ever made.

“I have been able to grow and expand my business, adding products and hiring new team members. I can trust that NP will do their part and I can focus on the day to day business operations.”
-Holly

The strategies

We worked on optimizing every page and product of the website, we also added web copy and content. We began by fixing technical issues and updating content, then used backlinks to drive our work. We also did several link surges throughout the campaign to help boost traffic.

Lessons learned

We learned that links work best when they are combined with other types of SEO work and deliverables. If we had only built links, and not fixed the issues on site through optimizations and technical time, our work wouldn’t have made as big of an impact. Conducting the right strategy is half the battle.

NPAccel has been able to accomplish a lot for our business, and we couldn’t be happier with the results. I have received so many tips and insights which has helped our business tremendously. My decision to join with NP was the best business decision I have ever made.”

– Holly Welch, Owner of Hobby Master

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