Hero Braces Increased Visits to the Order Page by 17.23%!

Ben Blecha head shot

With Ben Blecha

Certified Prosthetist-Orthotist and Founder of Hero Braces

+ 3.34%

increase in purchases

+ 17.23%

increase in visits to the order page

+ 7.48%

increase in visits to pricing page

The company

You love your dog like your child. When something traumatic happens to your child you want straight talk from trusted professionals. We go to the Nth degree to help you succeed in such a stressful time. Our sleek lightweight design will keep your furry friend playing.

The Hero Brace team has a unique combination of perspectives to find the best solution for your pet. The team consists of an amputee, veterinarians, prosthetists, and engineers. Solid customer service, compassion and healing are the cornerstones of our beliefs.

Our journey helping animals began in 2005 while working with Dr. Robert Taylor at Alameda East Veterinary Hospital of Animal Planet’s “Emergency Vets” fame. Those exceptional experiences have allowed us to redesign and advance many bracing techniques in the animal world. The Hero Brace is a result of many hours of research and fun with our furry friends.

The challenge

The 2018 Google Medic update had us pulling our hair out. We had assembled this awesome team of experts, yet google was ranking the clowns higher than us. We needed help letting Google understand what gave us authority on the veterinary bracing world.”

– Ben Blecha

The results

Hero Braces engaged NPAccel for SEO and CRO services. Combined, these digital marketing services have led to an increase of 19.5% in total sessions (22,363) and an increase in conversions by 285.9% when compared to the previous year.

The devil is in the details, Google is trying to put out good information, but you have to serve it to them in a certain way. NP Accel allowed us to be heard.

We are thriving again. We spent our life dedicated to helping dogs, I’m so glad we can be heard again!”

– Ben Blecha

“SEO changes so quickly you really should have a team like Neil’s that keeps you ahead of the curve. Your staff and your bottom line will thank you for it.”
-Ben

The strategies

We provided SEO to increase the organic traffic to their website as well as monthly A/B testing CRO services to increase conversions.

Lessons learned

We learned that while it is very important to rank well for the right keywords and get increased traffic, it is vitally important to do what it takes to increase conversions from that traffic to improve the bottom line for your business. More traffic is only part of the answer. The client was pleased with our team’s ability to create the right variants to improve conversions from traffic coming to the website.

You cannot wear all the hats in your business and succeed. SEO changes so quickly you really should have a team like Neil’s that keeps you ahead of the curve. Your staff and your bottom line will thank you for it.”

– Ben Blecha, Certified Prosthetist-Orthotist and Founder of Hero Braces

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