Doc Dean Pools Goes from Virtually Nothing to the Top of Google!

James Burns head shot

With James Burns

Chief Operations Officer at Doc Dean’s Pools

+ 37

Successfully ranked keyword terms on the first page of Google

+ 219,100%

Increase in traffic since starting with NP Accel

+ 1,400%

Increase in the number of SEO keywords ranking on Google

The company

Doc Deans Pools is a swimming pool service and repair company based in Ocoee, Florida and has been in operation for 20 years since July, 1999. Back in their founding days, they felt the need to stand out among the crowd of other pool companies and dedicated themselves to becoming the pool trouble-shooting and repair specialist in their service area. Flash forward 20 years and they are still proud of their repair work with the company owner, Mike, having become one of the most respected and knowledgeable resources in their local industry.

With over 20 years of pool cleaning and repair experience, Doc Dean Pools is one of the most reliable companies in Florida. You cannot go wrong with the personal touch from this family owned company.”

– Doc Deans Pools

The challenge

Doc Dean Pools had some referral business from their local services, but their online presence was almost non-existent. They needed a website that would generate more leads and sales from Google. NPAccel was a great match with our team of marketing specialists, who helped develop SEO, offsite outreach, content and other marketing strategies that brought up Doc Dean Pools’ keyword rankings dramatically.

The results

1400 percent increase in the number of SEO keywords ranking on Google from 50 keywords to 750!
Successfully ranked over 37 keyword terms on the first page of Google. Half of which were achieved within the first 3 months!
219100 percent increase in traffic since starting with NPAccel. From literally 1 organic visit in May to 219 visitors in September!

Within a few months Doc Dean Pools had to start hiring more staff to keep up with the increase in work!

Luckily, Doc Dean Pools was just starting to revamp their website when they signed up with NPAccel. We work hard to create the proper Local Business structure, generating dozens of pages of content clearly explaining all of the pool services available. Our goal was to increase ranking and traffic in multiple areas, starting with Ocoee. We targeted a variety of keywords with a hyper focus on the most profitable repairs. We also worked to increase their brand authority through Offsite Content Marketing with a “sprinkle” of Conversion Rate Optimization to help create a positive user experience.

1400 percent increase in the number of SEO keywords ranking on Google from 50 keywords to 750!

Successfully ranked over 37 keyword terms on the first page of Google. Half of these were achieved within the first 3 months!

219100 percent increase in traffic since starting with NPAccel. From literally 1 organic visit in May to 219 visitors in September!

“NP Accel has been an absolute pleasure to work with…” – James

Lessons learned

Because we were able to create a solid foundation with the site content and structure from the very beginning of the campaign, it allowed us to jump start our success! We thought through Site Structure and Content, with a focus on customer experience to work magic. Doc Dean Pool’s traffic increased substantially within a month, hitting its peak by the fourth month.

“NPAccel has been an absolute pleasure to work with. We created a plan together to really get targeted, qualified leads and growth for our small client service company. The reporting dashboard they set up is the coolest feature, as most other SEO/marketing agencies would rather use a third party service, this keeps everything incredibly organized and frankly in the dense world of SEO some organization is a god-send. We’ve gone from unranked as a business in our hometown to the front page of google in just a few months and we can’t wait to see what the next few months has in store! Secondly, I have just implemented a service area tab and 3 service area pages on the website for Ocoee, Winter Garden and Windermere. I used ubersuggest and the terms we are tracking to find some search terms related to those areas and our business and put them in the page titles, H1 tags and page descriptions (I tried to at least). Looking forward to see how our rankings change over the next few months!”

– James Burns, Chief Operations Officer at Doc Dean’s Pools

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