After 2 months of running a structured A/B test on the home page, we had enough sessions to represent the user audience. We also had data that was significant from the Original version. By small and simple changes, we saw huge increases in page visits, which means the changes weren’t small for users. There was a +2.43% CVR increase on the visits to /join-the-fight/ page metric. In addition, there was a +4.33% CVR increase on the visits to /how-deliverfund-is…/ page metric.
DeliverFund has a clearer path towards ranking higher on search engine results pages, and with higher conversion rates on our home page, this will translate into more donations for our nonprofit.”