How Email, PPC and SEO Marketing boosted an ecommerce site’s conversions in 9 months.

Dario Luparello head shot

Bob Ellis – Proprietor

Bavarian Clockworks

105.39%

Ecommerce Conversion Rate Growth Year over Year

108%

Growth in Transactions Year over Year

120%

Revenue Growth Year over Year

The company

Bavarian Clockworks is a family-owned cuckoo clock shop specializing in the sale of authentic German Black Forest cuckoo clocks. With local warehouses and direct relationships with our clockmakers, we offer one of the world’s largest selections of cuckoo clocks for sale in the USA at very competitive prices. We have a passion for cuckoo clocks and work hard to support our clockmakers and the 300-year-old craft of cuckoo clock making.

The only thing more important to us than our clocks is the experience of those who buy them from us. We have helped thousands of people find their perfect cuckoo clock and made many friends along the way.

“What we did to achieve the goals was by having NPA introduce us to email marketing the right way, masterfully structuring campaigns and sales funnels that have tapped into resources we didn’t even know we had. ” – Bob Ellis

The challenge

The challenge is that we were in search of a way to effectively reach a broader audience through improved marketing and conversions.

The results

In the first 4 months of email and PPC campaigns and sales funnels, we were able to see a huge increase in sales. Here is a year over year comparison: 

  • Revenue: $483,171 to $1.448,318
  • Transactions: 536 to 1,187 (121.46% increase)
  • Ecommerce Conversion Rate: 0.31% to 0.68% (118.09% increase)

NPAccel showed us what we were leaving on the table, and it was a lot. We have enjoyed a big boost to our bottom line and improved conversions too. ” says Bob.

“The lessons learned is that NPAccel showed us what we were leaving on the table, and it was a lot. We have enjoyed a big boost to our bottom line and improved conversions too.” – Bob Ellis

What we did to achieve the goals

What we did to achieve the goals was by having NPA introduce us to email marketing the right way, masterfully structuring campaigns and sales funnels that have tapped into resources we didn’t even know we had.

Lessons learned

The lessons learned is that NPAccel showed us what we were leaving on the table, and it was a lot. We have enjoyed a big boost to our bottom line and improved conversions too.

These guys are sharp and know what it takes to add meaningful value to your business. A real pleasure to work with!”

– Bob Ellis, Proprietor at Bavarian Clockworks

 

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