How SEO Boosted a site’s conversions in 12 months.!

+ 46.79%

Organic Traffic

+ 152%

Clicks

+ 116.2%

Impressions

The company

“ACCOMMOD8U is a rental company specializing in providing young professional and student housing in Waterloo and high-quality apartment rentals near University Avenue.

Our quality living apartments are in the perfect location, just minutes to Waterloo’s own Quantum Valley, R&T Park (David Johnston Research and Technology Park), and off-campus housing just steps to the University of Waterloo and Wilfrid Laurier University.

Our contemporary apartments offer glorious interiors, exteriors, and fashionable furnishings, and with the best locations, we have the perfect Waterloo apartment and student housing for the communities.”

The challenge

The housing market is always competitive with a lot of different search terms and options for a prospective resident.

Our goal was to help them increase their organic conversions and overall brand authority through a strategic SEO strategy

The results

In the first 90 days their Organic Traffic was already increasing by 39.5% compared to the previous period. Clicks were increasing by 20.9% and impressions by 51.6%

“They brought value to our digital landscape and increased the percentage of leads to conversions.”

Meiling Shen

Senior Creative Design Specialist – Accommod8u

Lessons learned

We learned that while it is very important to rank well for the right keywords it is just as important to increase organic traffic and clicks to bring the right traffic to the site. With this in mind we were able to help Accommod8u completely sell out all of their available units.

What we did to achieve the goals

We provided a custom SEO strategy specific to each location page they wanted us to optimize. Through thorough keyword research we were able to make the correct optimizations which led to conversions.

“I will definitely recommend NP Accel. It is worth every penny you spend on it”

Meiling Shen
Accommod8u, Senior Creative Design Specialist

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