American AED CPR Association Boosted Organic Traffic Impressions by Over 776% in less than a Year!

Mike Figuero head shot

With Mike Figuero

CEO of American AED CPR Association

+ 776%

increase in organic traffic impressions

+632%

increase in organic traffic clicks

+197%

increase in organic traffic sessions

The company

American AED CPR Association has been providing online CPR, AED, and First Aid classes and certification for over 20 years. Their online education has become the preferred method among both students and educators seeking Nationally accredited CPR online certification classes & renewals.

American AED CPR Association offers free lifetime updates with a 100% money back guarantee. They provide online training classes for CPR, AED, First-Aid, Bloodborne Pathogens and Medical Continuing Education Classes. Their mission is to provide the best educational service available. They offer classes for schools, hospitals, government, military, corporations, small businesses and individuals.

The challenge

Recent years have brought decreases in organic traffic. Organic search engine traffic went from great to almost non existent. Business declined by over 50%.

Our goal was to identify opportunities where the website could perform better by targeting specific keywords and making sure they aligned with the best pages. We found ways to enhance individual pages, which would then increase overall site performance.

The results

Like most quality SEO campaigns, it took a few months to get things right, but once we did results took off and continue to climb at a strong and steady pace.

With the help of Neil Patel Accel, our organic SEO has greatly improved. We have more keywords listed and we’re ranking higher for the most important keywords. Our domain authority has improved and we’ve increased the number of backlinks.”

– Mike Figuero, Founder

We’ve seen significant growth. The month before we started using your services, we were down nearly 24% from the previous year. This month we are up over 60% from the previous year, and we are continuing to grow.”
-Mike

The strategies

By combining the strategic use of keywords with the optimization of pages we were able to increase organic traffic. We made sure that the best keyword for each page carried through in the content, meta details, internal linking, and offsite content marketing.

Lessons learned

It took some trial and error to get the right keyword combinations for all of our target pages, which required extensive research and comparison. We learned that taking the time to get it right pays off in dividends. Organic traffic has increased by over 60% from the previous year.

Neil Patel is one of the most respected leaders in the SEO industry. He is often quoted by other SEO professionals. Hiring Neil Patel Accel was the best decision we’ve made this year. They developed and helped implement a comprehensive plan to help improve my organic SEO. It’s been a pleasure working with everyone and I’m very happy with the results.”

– Mike Figuero, CEO of American AED CPR Association

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